Hi! I'm Peter
Verkuilen[vɜr-'kai-lɛn] 😋
, a New York City-based digital creative director with over 15 years design experience in the fashion, tech and healthcare industries. I'm able to articulate and guide design in complex environments, adept at transforming fresh ideas into finished projects, and love mentoring junior designers and building teams.
Long track-record of successfully leading both design and development on large-scale campaigns and projects; able to bridge stakeholders, developers and designers to find balance between business goals, development timelines and design vision. Extensive B2B and B2C ecommerce experience, including many successful email and advertising campaigns. Experience building both teams and process from scratch. Brands and external partners include Ralph Lauren, Speedo, Bloomingdale's, Macy's, NFL, Birchbox, Yamaha Motors, Walter Reed Army Medical Center, Van Heusen, IZOD, Warner's, Maxim, GQ, EXOS, and numerous retail partners.
Software, Etc.
Figma, Framer, Sketch, Principle, and Adobe Creative Cloud. Maxon Cinema 4D, Octane, V-Ray for C4D and KeyShotXR. HTML5, CSS3, GSAP and ScrollMagic. Familiar with jQuery and JavaScript. Photoshoot direction and retouching, including Nik Collection. UX workflow, rapid-prototyping and A/B testing. Common responsive frameworks, Wordpress, SFCC and Websphere. Google Web Designer, DoubleClick Studio, Amazon AAP/A+ and rich media. Email marketing, consumer retention strategies and experience with Exact Target, Constant Contact and Zeta. Strong knowledge of cute animal gifs and the work of Marcel Proust.
Please feel free to reach out for design inquiries, a copy of my résumé or to just say hello. ✌🏼

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