Speedo Fit
The Speedo Fit campaign aimed to raise awareness of Speedo's partnership with EXOS; promote new fitness apparel, with emphasis on training aids and gym-suitable apparel; and attract new consumers unfamiliar with Speedo's fitness apparel. Without losing the active edge, a more fashion-inspired campaign style that featured little water was pursued, widening the Speedo aesthetic to include the targeted market. I oversaw the development of creative assets and the tone of the campaign. Animated product renders were made in collaboration with Studio Cadre and edited in-house.
