Style Bureau
While preparing to launch ecommerce sites for Van Huesen and IZOD, PVH wanted to explore the ability to sell dress furnishings from all company-owned and licensed brands online in one place. Style Bureau would appear on a multi-brand ecommerce site, which would include Van Heusen and IZOD as the other two top-level options, and would leverage infrastructure from the same site design. I oversaw the new brand's design aesthetic and the development of creative assets for use in digital and email marketing.
